The Production Process of a Banner Stand

The banner ads provide an excellent way to deliver a message or an advertisement before the targeted audience that one wants to reach. To make sure that you get the maximum of the budget of the online campaign, it is very important that you have one clear picture of the objectives of the campaign. There are basically three factors that will help you get a clear understanding; the objective of the campaign, the target audience, and the benefits. However, the main concerns remain to be the perfect place to display the message, and the ideal process to construct the whole process.

The Process

An effective and excellent banner ad campaign is assembled from the series of methods that the marketer wishes his prospects or target customers to accept. The series of methods or steps further ends up as the process that the marketer utilizes to transform into transactions from the paid website traffic. The technical name or term used for this procedure is called the Conversion Funnel and that is actually a metaphor, which describes the dwindle in numbers, which occurs or happens at each method or step of that process. Considering the online campaign as one funnel is very important in structuring or shaping an effective or excellent campaigning of the online banner ad.

The Steps

The conversion funnel consists of three main steps, namely, impressions, visits, and Leads.

Impression: This is actually to measure the total number of the ad views.

Visits: This is to measure or know the number of visitors who entered your landing page by clicking the ad.

Leads: This knowing the number of visitors who have completed the call-to-action of the landing page.

Banner Ads Design and Construction

As soon as the banner ads succeed in getting the desired attention, it is the perfect opportunity and time to make the audience aware of the unique offer or the benefits. A great banner stand will attract prospects, and at the same time it will also filter out the unwanted and non-convertible visitors. There are a number of banner ads designs, shapes, and sizes. In addition to these, there are also a number of choices for an ideal location to put them on display. The colors, designs, Graphic printing, banner stand printing, and animation will also play a crucial role in this. The banner ad should be easy-to-understand as well as simple.

banner stand

Connecting the Banner Ads to Maximize Conversion

An ideal landing page is always crafted carefully that targets a specific audience using one particular ad. There are a number of techniques that can effectively help you in creating a tight & strong connection between the banner ads & the landing pages, which results in the sense of continuity. This further will help in improving the way the visitors are guided through a process and will increase the total number of results of the conversion funnel.

The following popular tactics of banner ads can effectively create continuity

• Prompting & Answering

• Promising & Providing

• Provoking & Reassuring

The banner ads should appear to be compelling enough to the target audience. You should ensure that the visitors do not get confused about the process or steps of fulfilling the offer and, therefore, you should keep things easy and clear to understand. A good idea is to avoid very complex designs and limit navigation. A good banner ad can always be very rewarding provided it is made keeping the target audience in mind.

Convertible and Reconfigurable Trade Show Displays

There was time when to participate in a trade show businesses had to purchase or build a booth and exhibit with it again and again, or buy new displays if they wanted to keep the fresh look at the future events. Eventually it became clear that exhibitors are tend to invest wisely and not ready to spend money on trade show products that they will use just a couple of times for specific events and then will send them to collect dust in a closet. In respond to their demand trade show industry created displays and accessories that can serve more than one function, or can change appearance depending on the exhibitors’ needs. This is how we got convertible and reconfigurable display products.

The kings of reconfigurable displays are truss booths. They made the way that exhibitors can reassemble their parts into differently looking exhibits or change their size. For instance, you can redeploy a 20 ft display into two full-fledged 10 ft booths. Just like a meccano set you can take separate pieces and fit them together to build a booth with your own design. You just need to purchase all the necessary parts. If this sounds too difficult for a start you can buy a preassembled booth among a wide range of truss kits, and then as you gain more experience with these displays you can start experimenting and building exhibits with different look. It is easier than it sounds – truss pieces are manufactured with twist-and-lock system that requires no special tools for assembly.


Another example of reconfigurable displays is modular booths. Besides the frame they are supplied with a set of accessories which you can select according to your desires. It means that even though all the elements of such displays are standard you can choose them in different color, material or shape, so the end product for each exhibitor will look differently. They can be completed with various accessories such as canopy, wings, headers, counters, monitor mounts, shelves, lights, etc. It is also possible to connect two 10ft booths into one 20ft display. It is handy if a company attends many marketing events throughout the year and may have a need in utilizing various displays.

Besides trade shows booths exhibitors also need accessories to make the look of their display complete. Convention industry took care of these products as well and offered some items that can be used in different ways, some sort of 2-in-1. For example, the most common form of such convertible products is a shipping case that transforms into a table or a counter. Exhibitors can put a small booth, banner stand, literature or product supplies at a show in a case, and when the case is empty it turns into one more element of a display. It is so convenient! No need to pay more to buy more. No need to hide or store empty cases when the show is running. Counter cases come completed with graphics and inner shelves, so your convertible counter looks the same attractive and fulfills the same functions as other trade show counters. Convertible tables are lightweight and can be easily assembled and torn down. To make sure your table has the best look we recommend to combine it with a table throw that will not only conceal table legs but will sport your company’s custom printed image. Speaking about table covers we should mention that there are convertible linens that can be used with tables of different sizes thank to the system of hooks and loops.

As we can see an industry of promotional products made sure to offer not only attractive and durable displays and accessories but also items that can serve business at different occasions and save their money

The Different Types of Banner Stands

Banners are great advertising tools that carry graphics and messages at trade shows and outdoor marketing events. They create significant visual impact and help develop awareness about your brand. Banner stands are used to showcase your banners. These stands are highly convenient and easily portable attachments that lend support to your displays. They come in a wide variety of shapes and sizes. Here is a brief discussion about the types of banners that are commonly available in the market:

Retractable Banner Stands

These stands involve a mechanism that allows the banners to roll up and retract to their base. They are ideal for protecting the graphic panel during transportation. They are often fitted with changeable cartridges that allow you to change the printed banner graphics quite easily. There are many variations of retractable banner stands different in style and size, to better understand the range you can visit

Retractable Banner

Roll Up Banner Stands

The most cost effective banner stands are those that look like English letters X and L when you viewed from the back. An L stand is a pole attached to its base that makes it look like L while an X stand has two poles crossing each other to form an X. These stands come in various sizes. Some are as tall as 18 to 20 feet while others are small enough to be placed on tables or counters. You can also use them as single or double sided stands, depending on your need.

Tension Fabric Banner Stands

Another set of stands called tension fabric banner stands are used for displaying banners of different size. These stands are usually curved in shape and attached with a heavy base for higher stability. You can easily dismantle them and carry the poles wherever you need. These stands are frequently used in trade shows and retail outlets for seeking the attention of the customers. They are preferably used with fancy fabric for highlights and accentuation.

Motorized trade show banners

Yet another type of banners called motorized trade show banners are often regarded as the star attraction of trade fairs and exhibitions. These movable display items are believed to convey your idea with greater clarity than a static one. However, setting up this device can be a little complicated and require more time than other display stands. Besides, they are far more expensive than other options that are available in the market.

Hanging stands

If you are planning to hang your banners so that they command attention of the visitors, you can use hanging stands. They come with three or four sided frames that allow the display your graphics quite effectively.

Table or counter top stands
These stands, as the name suggests, can be placed on the top of tables or counters. They are quite small in size and a cost effective choice for your business.

Outdoor banners stands

These are large and heavy stands that are designed for outdoor display. They are often fitted with a hollow base which can be filled with sand or water for added stability. Orbus, one of the most famous manufacturer of banner stands, offers a great selection ofoutdooe banner stands that are durable, funcional and with modern attractive design.

Outdoor banner stands
Apart from these, there are other banners stands like alpha, orient, express or premium stand which are also quite popular. With all these options available in the market it is often quite difficult to choose the right banner stand that suits your need. However, if you analyze factors like cost, transportation, the environment in which the banner will be placed or how easy it is to set up the stand, you will get a good idea about the banner stand to invest in.

Banner Stands and graphic display products: Some Insights

Banner stands and pop up displays are among the most versatile convention materials. They can be utilized as a whole booth in themselves or can be added to larger units for more depth or a quick update. Few companies realize that their potential goes far beyond that: their versatility allows them to transition easily off the convention floor entirely. One of the best uses for them is as a point of sale display, helping promote your most recent sale or newest merchandise.

Banner stands have come a long way since their first design styles. They have become more durable, more functional, and more attractive. Yet they are still among the least expensive trade show exhibits, in addition to being some of the most highly portable options. They are easy to store, and the graphics on them can be changed easily. This makes them a natural choice for a sales-based business.

You can purchase the stands and then customize the banners for each individual promotion. When you don’t want them in use, simply fold down the banner stands and store them in your stockroom. They will take up only a small bit of space, and you won’t have to worry about purchasing another unit when it’s time for the next sale.

Pop up displays are slightly more expensive than banner stands, but they also tend to be larger and have a more defining impact. Pop up displays are highly stylized and look very modern, with clean curves and sleek graphics. These units literally pop into place with almost no effort required to set them up. This makes them really useful for trade shows, but it’s also helpful for sales exhibits.

Pop up displays tend to shine whenever you travel to sell your merchandise. Whether you showcase at purchase-oriented conventions or simply sell at a number of different locations, the flexibility and easy setup of pop up displays will be an advantage.

A Review on Banner Stands and graphic display products

Organizations sometimes underestimate the importance of trade show displays, particularly the retractable banner stands. If you have attended a few trade shows in the past, you may have come across the booth with just a table, a few business cards and some giveaway pens. The company representative usually sits alone throughout the event, without interacting with anyone, neither the visitors nor any other booth staff.

Why do you think this happens? Firstly, for a visitor to even discover the organization’s name, they have to walk up to the booth and look at the pens and cards. To find out what the company does, they have to speak to the booth staff. Only after a long conversation, the visitor may finally discover that the business offers something of no interest to them.

In this scenario, the visitor wasted time in collecting information about products or services that were irrelevant for him. The business representative wasted time speaking to the customer who was not a good fit for his company and could have utilized his time better by speaking to someone who could actually be interested in what the company had to offer, with the potential of becoming a future client. If you do not want your company to be that invisible table, use display tools, such as retractable banner stands to communicate basic information about your company to all visitors.

First of all, look at your organizations’ budget for the trade show booth. Even though some excellent banner stands can be bought for a low price, the more complicated banner stands are slightly more expensive. Once you have established the budget, you need to find companies which offer display products for exhibitions, such as exhibition stand contractors or exhibition stand designers. Because this is a highly specialized field, you may not be able to find retailers easily.