Banner Stands and graphic display products: Some Insights

Banner stands and pop up displays are among the most versatile convention materials. They can be utilized as a whole booth in themselves or can be added to larger units for more depth or a quick update. Few companies realize that their potential goes far beyond that: their versatility allows them to transition easily off the convention floor entirely. One of the best uses for them is as a point of sale display, helping promote your most recent sale or newest merchandise.

Banner stands have come a long way since their first design styles. They have become more durable, more functional, and more attractive. Yet they are still among the least expensive trade show exhibits, in addition to being some of the most highly portable options. They are easy to store, and the graphics on them can be changed easily. This makes them a natural choice for a sales-based business.

You can purchase the stands and then customize the banners for each individual promotion. When you don’t want them in use, simply fold down the banner stands and store them in your stockroom. They will take up only a small bit of space, and you won’t have to worry about purchasing another unit when it’s time for the next sale.

Pop up displays are slightly more expensive than banner stands, but they also tend to be larger and have a more defining impact. Pop up displays are highly stylized and look very modern, with clean curves and sleek graphics. These units literally pop into place with almost no effort required to set them up. This makes them really useful for trade shows, but it’s also helpful for sales exhibits.

Pop up displays tend to shine whenever you travel to sell your merchandise. Whether you showcase at purchase-oriented conventions or simply sell at a number of different locations, the flexibility and easy setup of pop up displays will be an advantage.

A Review on Banner Stands and graphic display products

Organizations sometimes underestimate the importance of trade show displays, particularly the retractable banner stands. If you have attended a few trade shows in the past, you may have come across the booth with just a table, a few business cards and some giveaway pens. The company representative usually sits alone throughout the event, without interacting with anyone, neither the visitors nor any other booth staff.

Why do you think this happens? Firstly, for a visitor to even discover the organization’s name, they have to walk up to the booth and look at the pens and cards. To find out what the company does, they have to speak to the booth staff. Only after a long conversation, the visitor may finally discover that the business offers something of no interest to them.

In this scenario, the visitor wasted time in collecting information about products or services that were irrelevant for him. The business representative wasted time speaking to the customer who was not a good fit for his company and could have utilized his time better by speaking to someone who could actually be interested in what the company had to offer, with the potential of becoming a future client. If you do not want your company to be that invisible table, use display tools, such as retractable banner stands to communicate basic information about your company to all visitors.

First of all, look at your organizations’ budget for the trade show booth. Even though some excellent banner stands can be bought for a low price, the more complicated banner stands are slightly more expensive. Once you have established the budget, you need to find companies which offer display products for exhibitions, such as exhibition stand contractors or exhibition stand designers. Because this is a highly specialized field, you may not be able to find retailers easily.