Convertible and Reconfigurable Trade Show Displays

There was time when to participate in a trade show businesses had to purchase or build a booth and exhibit with it again and again, or buy new displays if they wanted to keep the fresh look at the future events. Eventually it became clear that exhibitors are tend to invest wisely and not ready to spend money on trade show products that they will use just a couple of times for specific events and then will send them to collect dust in a closet. In respond to their demand trade show industry created displays and accessories that can serve more than one function, or can change appearance depending on the exhibitors’ needs. This is how we got convertible and reconfigurable display products.

The kings of reconfigurable displays are truss booths. They made the way that exhibitors can reassemble their parts into differently looking exhibits or change their size. For instance, you can redeploy a 20 ft display into two full-fledged 10 ft booths. Just like a meccano set you can take separate pieces and fit them together to build a booth with your own design. You just need to purchase all the necessary parts. If this sounds too difficult for a start you can buy a preassembled booth among a wide range of truss kits, and then as you gain more experience with these displays you can start experimenting and building exhibits with different look. It is easier than it sounds – truss pieces are manufactured with twist-and-lock system that requires no special tools for assembly.


Another example of reconfigurable displays is modular booths. Besides the frame they are supplied with a set of accessories which you can select according to your desires. It means that even though all the elements of such displays are standard you can choose them in different color, material or shape, so the end product for each exhibitor will look differently. They can be completed with various accessories such as canopy, wings, headers, counters, monitor mounts, shelves, lights, etc. It is also possible to connect two 10ft booths into one 20ft display. It is handy if a company attends many marketing events throughout the year and may have a need in utilizing various displays.

Besides trade shows booths exhibitors also need accessories to make the look of their display complete. Convention industry took care of these products as well and offered some items that can be used in different ways, some sort of 2-in-1. For example, the most common form of such convertible products is a shipping case that transforms into a table or a counter. Exhibitors can put a small booth, banner stand, literature or product supplies at a show in a case, and when the case is empty it turns into one more element of a display. It is so convenient! No need to pay more to buy more. No need to hide or store empty cases when the show is running. Counter cases come completed with graphics and inner shelves, so your convertible counter looks the same attractive and fulfills the same functions as other trade show counters. Convertible tables are lightweight and can be easily assembled and torn down. To make sure your table has the best look we recommend to combine it with a table throw that will not only conceal table legs but will sport your company’s custom printed image. Speaking about table covers we should mention that there are convertible linens that can be used with tables of different sizes thank to the system of hooks and loops.

As we can see an industry of promotional products made sure to offer not only attractive and durable displays and accessories but also items that can serve business at different occasions and save their money