The Production Process of a Banner Stand

The banner ads provide an excellent way to deliver a message or an advertisement before the targeted audience that one wants to reach. To make sure that you get the maximum of the budget of the online campaign, it is very important that you have one clear picture of the objectives of the campaign. There are basically three factors that will help you get a clear understanding; the objective of the campaign, the target audience, and the benefits. However, the main concerns remain to be the perfect place to display the message, and the ideal process to construct the whole process.

The Process

An effective and excellent banner ad campaign is assembled from the series of methods that the marketer wishes his prospects or target customers to accept. The series of methods or steps further ends up as the process that the marketer utilizes to transform into transactions from the paid website traffic. The technical name or term used for this procedure is called the Conversion Funnel and that is actually a metaphor, which describes the dwindle in numbers, which occurs or happens at each method or step of that process. Considering the online campaign as one funnel is very important in structuring or shaping an effective or excellent campaigning of the online banner ad.

The Steps

The conversion funnel consists of three main steps, namely, impressions, visits, and Leads.

Impression: This is actually to measure the total number of the ad views.

Visits: This is to measure or know the number of visitors who entered your landing page by clicking the ad.

Leads: This knowing the number of visitors who have completed the call-to-action of the landing page.

Banner Ads Design and Construction

As soon as the banner ads succeed in getting the desired attention, it is the perfect opportunity and time to make the audience aware of the unique offer or the benefits. A great banner stand will attract prospects, and at the same time it will also filter out the unwanted and non-convertible visitors. There are a number of banner ads designs, shapes, and sizes. In addition to these, there are also a number of choices for an ideal location to put them on display. The colors, designs, Graphic printing, banner stand printing, and animation will also play a crucial role in this. The banner ad should be easy-to-understand as well as simple.

banner stand

Connecting the Banner Ads to Maximize Conversion

An ideal landing page is always crafted carefully that targets a specific audience using one particular ad. There are a number of techniques that can effectively help you in creating a tight & strong connection between the banner ads & the landing pages, which results in the sense of continuity. This further will help in improving the way the visitors are guided through a process and will increase the total number of results of the conversion funnel.

The following popular tactics of banner ads can effectively create continuity

• Prompting & Answering

• Promising & Providing

• Provoking & Reassuring

The banner ads should appear to be compelling enough to the target audience. You should ensure that the visitors do not get confused about the process or steps of fulfilling the offer and, therefore, you should keep things easy and clear to understand. A good idea is to avoid very complex designs and limit navigation. A good banner ad can always be very rewarding provided it is made keeping the target audience in mind.